“Kawaii” (Japanese for cute) is now the #1 subculture for women globally. Blind boxes. Claw machines. Gashapon machines. But most importantly… never-ending cuteness.

Founded by a former TikTok executive, Utopic aspires to be the next big name in kawaii culture. By building a live service mobile game and portfolio of collectible toys, we aim to popularize a new generation of cute characters for kawaii fans across the world.